Search engine optimization (SEO) is a method to improve a website's ranking in search engine results, which, in turn, attracts a targeted audience and increases traffic. Google is the best known search engine, but there are dozens of others.
Effective search engine optimization requires both technical and marketing expertise.
SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.
SEO, which stands for Search Engine Optimization, refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site.
Getting free search engine traffic is often called organic traffic, or natural search traffic. You don’t pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come.
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